SALMON:LAB lands in Rossmann Poland with 120-store rollout

Korean skincare brand SALMON:LAB entered Rossmann Poland in June with an initial 50,000-unit shipment to 120 stores, giving the brand its first large-scale foothold in European mass retail. The move expands Dreamcos’ push across Poland and the Czech Republic as it works to build broader distribution in Central Europe.

Why it matters: - SALMON:LAB’s Rossmann placement gives the Korean derma brand direct shelf access in one of Europe’s largest drugstore chains. - The rollout expands the brand beyond cross-border e-commerce and into a mainstream retail channel that helps Central European shoppers discover K-beauty. - The move strengthens Dreamcos’ broader European push across Poland and the Czech Republic.

What happened: - SALMON:LAB entered Rossmann Poland with an initial shipment of 50,000 units delivered to 120 stores in June 2026. - The brand describes the rollout as its first large-scale placement in a European mass retail channel. - SALMON:LAB launched in February 2026 and has since expanded into Poland, the Czech Republic, Türkiye, Russia and several Latin American markets.

The details: - SALMON:LAB is a salmon-derived PDRN skincare brand operated by Corporation Dreamcos, led by CEO Kang Ho-min. - General Brands, Inc., a subsidiary of Dreamcos, develops and supplies the brand. - Dreamcos handles global marketing and overseas channel strategy. - The brand’s core ingredient is PDRN derived from salmon, a polynucleotide compound used in skincare for elasticity and barrier support. - The flagship SALMON:LAB VGENE PDRN Ampoule contains PDRN at 5,000 ppm, the highest concentration in the line. - General Brands uses fragrance research and development to neutralize the odor associated with salmon-derived ingredients. - The product lineup includes essences, creams, toners, cleansing gel foams and hydrogel masks. - The brand positions the range under the philosophy, “Research for Healthy, Radiant Skin.”

Between the lines: - Central European demand for functional K-beauty has been rising around elasticity, soothing and barrier-care claims. - Rossmann matters because drugstore shelves remain a key discovery point for Korean skincare in the region. - Dreamcos is using Poland and the Czech Republic as entry points for broader regional expansion. - The company is tailoring brand positioning and product assortments to local market conditions rather than using one standard lineup.

What’s next: - Dreamcos plans to expand store coverage across the region as distribution widens in Poland and the Czech Republic. - The company intends to add localized lineups to support growth in Central Europe. - Dreamcos is also looking to extend its regional strategy across its portfolio, which includes SALMON:LAB, DUFT&DOFT and NOLIE.

The bottom line: - SALMON:LAB has moved from early-stage launch to mainstream European retail, and Rossmann Poland gives the brand a faster path to visibility, trial and regional scale.